With the new X-E4, Fujifilm is fully committed to miniaturization, bringing the most compact and lightest camera system in the X series along with the launch of the Fujifilm GFX 100S. Like the other X models, Fuji X-E4 is equipped with a 26.1-megapixel X-Trans CMOS 4 sensor and offers fast autofocus as well as the versatile color technology of the …

Fujifilm officially announced the new Fujinon Premista 19-45mm T2.9 wide angle cinema zoom lens back in September 2020. At the moment, it is reported that this optic will finally go on sale on January 28, 2021. This cine lens will be the third model in the Fujinon Premista series of zoom lenses. The other two lenses in this premium line …

Japanese company Tokina has finally introduced two new lenses: the Tokina atx-m 23mm F1.4 X, and atx-m 33mm F1.4 X for Fujifilm X-mount cameras. Both Tokina lenses are designed for cameras with APS-C sensor format and are equipped with a fast and quiet (according to the manufacturer’s statement) STM autofocus motor. The new prime lenses turned out to be quite …

Pergear announced the release of a new Pergear 12mm F2 manual focus wide angle lens for Fujifilm X, Micro Four Thirds, Nikon Z, and Sony E mount. Its construction consists of 12 elements in 9 groups, including two aspherical elements and two low wave high refractive elements.  A 12mm focus distance provides 35mm equivalent 18mm on Fujifilm X, Nikon Z, and Sony E mount cameras and …

7Artisans, known as a manufacturer of very budget optics, has launched a new 35mm f1.2 Mark II lens for mirrorless cameras with an APS-C sensor, which will replace the previous version of this lens.  Recall that the predecessor, the manual 7artisans Photoelectric 35mm f1.2 lens was announced 2 years ago, is designed for Sony E, Fuji X, Canon FE-M, and …

With the Fuji X-S10, Fujifilm is expanding the X series with a compact mirrorless camera with easy operation and professional features. Equipped with a high-resolution 26.1 megapixel X-Trans CMOS 4 sensor, the powerful X-processor 4, and an integrated image stabilizer (IBIS), it delivers images of exceptional quality. The Fujifilm X-S10 is aimed at consumers who want a lightweight camera with …

Fujifilm has announced the Fujinon XF 10-24mm f/4 R OIS WR wide angle lens, which is an updated version of the old XF 10-24mm lens that keeps the optics intact but adds weather resistance, improved optical image stabilization, and a physical aperture ring. The XF 10-24mm F4 R OIS WR, with an equivalent 15-36mm focal range in full-frame mode, is a …

Fujifilm has introduced the new Instax Square SQ1 instant camera. The Fuji Instant Camera has received a square form factor, typical as its INSTAX series cameras. Let us remind you that the new product from Fujifilm uses proprietary Instax Square cartridges.  The new Fuji Instax camera is very similar to previous models such as the Instax Mini 9/10/11, including on shooting opportunities because it lacks some …

The Pergear is engaged in retail sales of photographic equipment and also launches a new Pergear 35mm F1.2 lens for Sony E, Fujifilm X, Canon EF, and Nikon Z mount.  The new 35mm lens has a full metal body, compact and lightweight housing that weighs only 210 grams. The manufacturer uses TPU material that makes it more durable and can be used in extreme …

The new Viltrox AF 56mm f1.4 XF autofocus lens for Fujifilm X cameras will go on sale on September 20 and is already available for pre-order on the BHPhoto store.  The lens was expected back in May, but now it became available for purchase. The new Viltrox lens has implemented using a stepping motor, which means you can expect smooth and quiet autofocusing. …