Panasonic introduced the Lumix S 100mm f2.8 Macro for L-mount, claiming it as the world’s smallest and lightest full-frame macro lens with a focal length exceeding 90mm. Its measurements showcase its compact nature: 73.6mm maximum diameter, 82mm length, and a mere weight of 298 grams. Optically, this lens comprises 13 elements grouped into 11 units. Among these, three are aspherical …

The TTArtisan 10mm F2.0, an ultra-wide-angle lens, has just been unveiled for APS-C format mirrorless cameras. Designed with a lightweight, compact build, it’s positioned as an ideal tool for landscape, architecture, and astrophotography enthusiasts. Its close-up capabilities are impressive, boasting a 25 cm minimum focusing distance for precise wide-angle shots. The full-frame equivalent focal length of 15mm allows it to …

7Artisans has broadened its Spectrum Cine lens collection by introducing the 14mm T2.9 ultra-wide-angle photography lens, delivering quality optics at an affordable price point. The 7Artisans Spectrum 14mm T2.9, a manual focus lens compatible with Canon RF, Sony E, Nikon Z, and L-mount, caters to full-frame needs. In line with the Spectrum cine lens series, this lens ensures consistent image …

Tokina has unveiled its latest series of professional cinema lenses, the Tokina Vista-P, boasting premium quality optics that blend vintage image “character” with support for ultra-high resolution. This new cine lens line promises images with smooth, swirling bokeh. Previously, the Vista Prime lenses underwent modifications by third-party companies to cater to specific customer preferences, especially to achieve a softer effect …

Sirui has unveiled its maiden lenses featuring an automatic focusing system – the Sirui Sniper F/1.2. The marketing campaign commenced on November 20th, aimed at funding the production of three lenses: 23mm, 33mm, and 56mm, sharing consistent optical traits and mechanics, ideal for comprehensive filmmaking. This new line, Sirui Sniper, is tailored for Sony E, Fujifilm X, and Nikon Z …

Sirui introduces two new additions to its Jupiter series, unveiling full-frame macro cine lenses: the Sirui Jupiter 75mm T2.8 and the Sirui Jupiter 100mm T2.8. These macro cinema lenses pack impressive macro capabilities, with the former offering a 1:1 magnification ratio and the latter boasting a 1.5:1 magnification ratio. Crafted for full-frame cameras, these full-frame macro cine lenses are compatible …

TTArtisan introduces the compact TTArtisan AF 35mm F1.8, a wide-angle lens tailored for Sony E, Fujifilm X, and Nikon Z mirrorless cameras, boasting autofocus support. This lens is optimized for APS-C sensor cameras, featuring a 9-blade aperture ranging from F/1.8 to F/16. Equipped with a sole control ring for focusing, its optical build comprises 10 elements in 8 groups, achieving …

Brightin Star Optics unveils its latest innovation for full-frame mirrorless cameras – the Brightin Star 9mm F5.6 ultra-wide-angle lens. Distinguished by its remarkable characteristics, including nearly zero distortion, a broad 132-degree viewing angle, and the incorporation of a built-in ND filter, this lens stands out in the market without producing a fish-eye effect. Weighing a mere 400 grams and boasting …

Venus Optics introduces two new additions to its Anamorphic Laowa cine lens lineup in the Nanomorph series. Joining the previously released lenses, the compact optics Laowa Nanomorph 65mm T2.4 and 80mm T2.4 1.5X offer enhanced versatility for cinematographers. The announcement also includes the introduction of a front anamorphic adapter with a 1.33X zoom ratio. The Anamorphic Nanomorph line, initially unveiled …

Venus Optics has introduced a unique lens specifically designed for industrial and scientific applications. The Laowa Aurogon FF 10-50x NA0.5 Supermicro APO “microscope” lens is compatible with Canon EF, Canon RF, Nikon F, Nikon Z, and Sony E bayonet mounts, offering magnifications of 10x, 20x, 35x, and 50x. Delivered in a specialized case, the lens includes various attachments to adapt …