Ricoh-USA has finally started the pre-order for the newly launched Ricoh GR IIIx digital camera, which is equipped with a 40mm f2.8 lens, which corresponds to the image effect of a 40 mm focal length in 35 mm format. In addition to the technical modification through the new focal length, several new camera functions will also be made available to …

Suitable for close-up shots, the new 60mm f2.8 Macro lens from Pergear is a short telephoto prime lens for close-up photography and is a versatile solution for both general portrait and macro photography with Sony E, Nikon Z, MFT, and Fujifilm X cameras. A maximum magnification of 2: 1 is combined with a minimum focusing distance of 19.1 cm to …

Irix has announced a promotion for the Irix 11mm F4 Blackstone lens. There is a cashback of $100. As a reminder, the price for this lens is $649 on Bhphotovideo.com and Adorama.com online stores. The Irix 11mm F4 Blackstone Lens is wide-angle prime lens for full-frame DSLRs. The lens has a rugged design and is available in versions for Canon …

Venus Optics has announced the Laowa 100mm f2.8 2X Ultra Macro APO L-mount full-frame lens. Previously, the lens was released for Canon RF, Nikon Z, Canon EF, Nikon F, and Sony E mounts. And recently for the Pentax K mount as well. This lens offers macro close-up capability up to 2: 1. The use of the apochromatic scheme made it …

Venus Optics has introduced its first Argus lens, the Laowa Argus 33mm F0.95 CF APO prime lens for Sony, Fujifilm, Canon, and Nikon mirrorless cameras. This lens is suitable for cameras with an APS-C format sensor. The new lens is relatively small and lightweight. Its length is 8.2 centimeters and its weight is 450 grams. The Laowa Argus 33mm F0.95 …

Godox has released a new portable flash AD100Pro. Like other AD series strobes, the AD100Pro is 2.4GHz wireless and compatible with Canon, Fujifilm, Nikon, Olympus, Panasonic, Pentax, and Sony cameras. Using Godox X wireless technology, the AD100Pro Godox flash can be used over 32 wireless channels in 5 groups. The wireless range is just under 100 m. The AD100Pro is …

The new Meyer Optik Görlitz Primoplan 75mm f1.9 II prime lens is renowned for its smooth focus-to-blur transition, exceptional sharpness, and unique, dreamy creamy bokeh, according to manufacturer Meyer Optik Görlitz. The 75mm focal length creates a natural angle of view, and its 14 aperture blades enable the camera to create impressive blurring images. Its 14 aperture blades enable the …

Lensbaby introduces Spark 2.0 is based on the design of the original Lensbaby lens, was first introduced in 2004. Lensbaby Spark 2.0 combines the ability to change the geometric axis of the lens and focus on the desired area of ​​the image. Because of the mystery that adds to the already unique images, the flexible body Lensbaby has been used in many films and …

Recently, Irix has updated its range of cinema lenses for the Canon RF mount. The new mount is supported by the Irix 11mm T4.3, 15mm T2.6, 45mm T1.5, and 150mm T3.0 Cine lenses, all of which were previously available for Sony E, Canon EF, Arri PL and Micro Four Thirds mounts.  Now, these lenses can be used in conjunction with the new Canon EOS …

Lensbaby introduces the Velvet series lenses in Silver Limited Edition versions. Optics are available for all possible mountings, pre-orders are already open. The specifications of the new products do not differ from the usual black versions. Lensbaby Velvet 28mm f/2.5 Silver Edition Focal Length: 28mmMaximum Aperture: f/2.5Lens Mount: Canon EF / Canon RF / FUJIFILM X / Micro Four Thirds …