Sigma has unveiled its latest addition to the telephoto lens lineup for full-frame mirrorless cameras – the Sigma 70-200mm F2.8 DG DN OS Sports. The company highlights the lens’s ability to deliver consistent, sharp imagery across all zoom and focus ranges without altering its size during focal length adjustments. This feat is achieved through an optical design incorporating 20 elements …

In addition to the highly anticipated Alpha a6700 camera, Sony has announced the launch of their 50th full-frame E-mount lens, the new 70-200mm f4 Macro G OSS II telephoto zoom lens. This lens serves as an update to the 2014 70-200mm F4 G OSS model, boasting improved autofocus capabilities and a reduction in size and weight, with a 15% decrease …

Sony introduced the latest lens in the G Master series – the FE 70-200mm f2.8 GM OSS II. Compared to the previous model FE 70-200mm f2.8 GM OSS, the new model is more compact, lighter, and adapted to current technical developments. Matched to the E-mount cameras from Sony, Sony emphasizes the outstanding optical quality and excellent autofocus performance of the …

Live broadcasts are becoming more popular today, and most modern cameras support this mode to one degree or another. Sony decided to take this promising segment seriously and introduced a new full-frame PTZ camera system of the Cinema Line family – Sony FR7 with remote control. The Sony PTZ camera has built-in ND filters, S-Log3 support, fast proprietary hybrid autofocus, …

Sony has just announced the 67th lens in its E-mount series for mirrorless cameras – the highly anticipated FE 24-70mm f2.8 GM II (SEL-2470GM2). Currently, Sony is updating its premium G Master series professional lenses, replacing them with improved Mark II versions. After the FE 70-200mm f2.8 GM OSS II, which was more compact and lighter than its predecessor, now …

In the past few days, Sony has announced a series of large and small firmware updates for its mirrorless cameras as well as some of its E-mount lenses. In new updates, we have some new updates for the latest Sony mirrorless A7R III as well as the professional A9, in parallel, the A7R II and two 70-200 and 100-400 lenses …

Alongside a6300, Sony also unveiled the most advanced new G Master Lens line, contains all the essence of Sony’s optical. The Sony G Master Lens line includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom. Along with new compact Sony FE 1.4x and 2.0x …

There has been a new firmware update for the Sony camera: A7, A7II, A7r, A7S and A6000. This update focuses improved performance, such as boot speed, image quality etc. The camera body with attached 4 FE lens recently announced that FE 24-240mm (SEL24240), FE 28mm F / 2 (SEL28F20), Zeiss 35 F / 1.4 and FE 90mm F / 2.8 …

Sigma, the renowned camera lens manufacturer, has announced the launch of two extraordinary lenses for L and Sony E-mount cameras. The Sigma 15mm f1.4 Art DG DN and the 500mm f5.6 Sports lenses cater to the needs of professional photographers and enthusiasts alike. These lenses have impressive features that are set to redefine expectations in the world of photography. Let’s …

Samyang Optics announces its first zoom lens, the Rokinon 24-70mm f2.8 with Sony E-mount, which is designed for mirrorless Sony full-frame and APS-C cameras. With this first EF zoom lens, Samyang Optics also celebrated its 50th anniversary. Samyang has developed an all-in-one zoom lens that is equally suitable for photos and videos, with some functions specially optimized for video recordings …