Shure unveils MV7 Podcast Microphone with XLR and USB

The market for so-called content creators is constantly being considered with new products. Podcasting is a big thing, and of course a long-established and experienced manufacturer like Shure wants to get involved. The MV7 combines established studio technology with modern consumer demands. The best of both worlds, so to speak. This podcast microphone has an XLR and a USB connection. How you use the podcast mic is up to you. Before buying you have to choose between two colors.

This new Shure microphone should delight podcasters, gamers, and singers alike. Whether you’re recording a podcast at home, singing in a new song, or streaming it on Twitch and elsewhere, the MV7 is perfect for that. And Shure wants to target beginners and advanced users at the same time with this dynamic podcast mic.

You will find an XLR and USB connection on the back. So you can decide for yourself, in which setup you want to use the MV7. The technology is inspired by the classic SM7B – a Shure mic that is known for its high flexibility and an official sound. In contrast to the SM7B, the voice is clearly in the foreground here, which is expressed by a strong emphasis on the mids.

Shure MV7 adapts to users’ voices, cardioid polar pattern ensures that as little as possible is captured from the environment and that the voice is in the foreground. The manufacturer calls the special construction,  including the integrated shock mount Voice Isolation Technology. The Auto Level mode makes an automatic level control and compensates for fluctuations in the microphone distance. Anyone who has ever made voice or vocal recordings knows how great the influence of the distance to the microphone is on the sound. This is very advantageous with a live stream and the post-processing is also less time-consuming.

You operate it on the integrated touch panel. control levels, headphone volumes, monitor mix, and mic-mute, and user-defined settings can be locked.

The free Shure MOTIV desktop app (available for macOS and Windows) allows you to control audio functions using presets or to set the sound characteristics to enable auto-level, add compression, EQ the signal, and more. You can also set the preferred distance to the microphone here. The microphone is also certified for TeamSpeak.

Shure MV7 features

• Directional characteristic: unidirectional (cardioid)
• A/D converter: 16/24 bit, 44.1 / 48 kHz
• Frequency range: 50 – 16,000 Hz
• Gain range: 0 to +36 dB
• Sensitivity: XLR -55 dBV / Pa (1.78 mV) at 1 kHz
• USB maximum SPL: 132 dB SPL
• DSP modes (presets): Near / Far, Dark / Natural / Light
• Power supply: USB or Lightning connector
• MFi certified
• XLR output impedance: 314 ohms at 1 kHz
• 5/8″ thread
• XLR output
• Micro-USB output
• 3.5 mm jack headphone output
• Internal shock mount
• Compatible with PC / Mac / iPad / Android
• Weight: 550 g
• Including bracket, 3m Micro-B to USB-A cable, and 3m Micro-B to USB-C cable

Price and availability

The Shure MV7 is now available in Black and Silver colors and costs $249. You can now pre-order it on Bhphotovideo and Amazon websites. 

Last week, Shure introduced the new DuraPlex series of microphones: DL4 lavalier microphone wireless and DH5 omnidirectional headset microphone that want to impress with their robust construction and different colors.