Following the Russian brand Zenit KMZ, a new Zenitar 50mm f/0.95 full-frame lens for the Sony E mount is now available to buy on the Zenit official website as well as on Amazon in US. The Zenitar 50mm f/0.95 is the first lens from the brand to equip with a Sony E mount for mirrorless cameras, as well as a …

Focus Studio Co., Ltd. has released a new K&F Concept EF-E AF II Lens Mount Adapter Ring which is designed to use as Canon EF to Sony E mount adapter for the mirrorless cameras. A very important feature of the K and F adapter is support for high-speed autofocus. It is compatible with the image stabilization mechanism built into the …

The new owner of the brand Meyer Optik Gorlitz continues to review the inheritance inherited from the previous owner. The first improved lens will go on sale in late November. And now comes with version II lenses should be followed by the Meyer Optik Gorlitz Trioplan 100mm f/2.8 II, 50mm f/2.9 II, and 30mm f/3.5 II for the Canon EF, …

Meike – a Hong Kong-based company specializing in lenses and camera accessories – has launched MK 85mm F1.8 lens for Sony E mount cameras. With an 85mm focal length of a full-frame sensor, the MK lens is close to the view of the human eye and is suitable for portraits. The structure of this lens consists of 9 elements in …

Zeiss Loxia 85mm f2.4 Lens for Sony E Mount Cameras has been officially announced ahead of Photokina event will take place in Germany next week. Zeiss added a new member of its Loxia line up in the tele range, and is particularly well suited for portrait photography. It comes with a manual focus ring Sony E mount with a rotation …

The number of autofocus optics from TTArtisan for the APS-C format is growing: the company introduced the TTArtisan AF 56mm F1.8 lens for Fujifilm X, Sony E, and Nikon Z mount.  It has a focal length of 84mm in full frame equivalent and is thus a classic portrait lens. The lens is quite compact and lightweight (~240 g) with a durable aluminum alloy …

NiSi unveiled its cinema prime lens range at NAB 2023, now featuring three additions: the 18mm T2.2, 40mm T1.9, and 135mm T2.2 Athena models. Uniform in design, these NiSi Athena cinema lenses offer exceptional optical quality, with consistent focus and aperture ring placements. Priced below $1,300, the Athena Prime series stands out for its affordability. The NiSi Athena cinema lenses …

Introducing the Sigma 50mm f1.2 DG DN Art lens – a fast, sharp, and compact lens designed specifically for Sony E and L-Mount systems. Sigma continues to impress the photography community with this latest addition to their DG DN lens lineup, offering exceptional performance in low-light conditions and remarkable depth of field control. It is only slightly larger than the …

In addition to the highly anticipated Alpha a6700 camera, Sony has announced the launch of their 50th full-frame E-mount lens, the new 70-200mm f4 Macro G OSS II telephoto zoom lens. This lens serves as an update to the 2014 70-200mm F4 G OSS model, boasting improved autofocus capabilities and a reduction in size and weight, with a 15% decrease …

Rokinon has announced the high-aperture zoom lens: Rokinon 35-150mm F2-2.8. The lens is available for Sony E-mount full-frame cameras and should cover a wide range of shooting scenarios, from portraits to travel. The new lens received support for hybrid autofocus available in Sony cameras, eye autofocus, direct manual focus, and autofocus assist. The manufacturer calls the lens “surprisingly versatile” due …