The smartphone accessories maker Anker shows that they are starting to take a serious look at the sound business with a new brand and product line, called the Zolo. And the first in the lineup is the Zolo Liberty Plus Wireless Earbuds, which is currently being raised on Kickstarter and has also been successful.
The Zolo earphones line was announced by Anker earlier this year, but the Liberty Plus Earbuds was the first of its kind. For the first 500 supporters, they had the opportunity to purchase the headset for just $79, while the expected retail price of the device is $149.99. According to the plan, the first Zolo Liberty Plus shipment will be available to consumers in October this year.
Anker CEO Steven Yang said the company wants to highlight three key factors for Liberty Plus: price, features, and battery life. Maybe the last thing that matters most to the Anker cause is better known for its battery accessories for mobile phones and tablets.
When fully charged, Zolo Liberty Plus can operate independently for up to 3.5 hours while it comes with the box can provide up to 48 hours of additional juice. For Apple’s AirPods headset, you can speak up to 5 hours after each full charge, but the case only adds up to the 24-hour device. Meanwhile, Bragi Dash, a product designed in such a way that only provides up to 3 hours of battery life and the box adds up to 15 hours more.
For smart features, Yang says Liberty Plus is the first wireless headset designed to work with all four major virtual assistants today: Apple Siri, Amazon Alexa, Google Assistant and Microsoft Cortana. The company has also simplified the pairing process to the point that it works much like Apple’s AirPod.
In addition, Yang also provided more information about the reason why they decided to raise funds on Kickstarter. The reason is not in the financial issue that the company wants to through the call-up campaign to assess the user’s interest and ensure that they are creating a product that the customer really desires. Moreover, fundraising on Kickstarter also allows Anker to receive feedback from which to adjust the development process accordingly.