New Sigma lens to make an entry into Art series of professional lenses, Sigma 50-100mm f/1.8 DC HSM Art Lens for Canon EF, Nikon F and Sigma SA mounts, made to enhance the creative potential of a photographer. A telephoto focal length lens of 50mm, you can capture amazing portraits and landscapes. It has a fast and silent Hyper-Sonic AF …

Lensbaby introduces its new “Composer Pro II with Edge 50 Optic”. The entire lens body made ​​from metal with such a Tilt-shift mechanism that lets you control your depth of field in-camera. User can use this Optic lens to create stills with a clear object that focused along with surrounded by glossy blur like a bokeh effect instantly without loosing …

Samyang/Rokinon recently announced two high-speed lenses such as Rokinon 50mm f/1.2 AS UMC CS and Rokinon 21mm f/1.4 AS UMC CS lenses for mirrorless cameras with APS-C sensor as the EOS M/Sony NEX, Olympus, Fujifilm and Panasonic. These are two manual-focus lenses with a large aperture and also offers greater control over your focus position for selective focus applications.These two …

Ricoh Imaging has announced the new PENTAX D FA 24-70mm f2.8ED lens with full-frame sensor support. It is possible that firm is rushing to prepare for its first launch of full-frame DSLR camera early next year. With a focal length range of 24mm stretches to 70mm, new HD Pentax-D FA lenses fitted with the latest optical elements technology could be …

A very new IPP Fujin Mark II has shaped like the Canon EF 50mm lens, but it is a very high technic vacuum cleaner with an exhaust fan to remove dust inside the DSLR cameras. This accessory was launched last year, but only for Canon. This year Fujin release Fujin D for the Nikon cameras. The IPP Fujin D cleaner …

Atomos has introduced a new professional 4K video recorder called a Shogun Studio with two LCD screens on the same device.The Atomos Shogun Studio video recorder/monitor supports two video channels simultaneously, allowing to record 4K 30p or HD 120p videos in real time with a variety of different codecs. It has two 7-inch LCD screen with high 1920x1200p resolution which …

The Schneider-Kreuznach FF Prime lenses was launched for Canon & Nikon in 2013, but now they officially introduce the XENON Full Frame Prime lens for Sony E-Mount version. A new Schneider E-Mount sets including five different lenses with focal lengths of 25mm, 35mm, 50mm, 75mm, 100mm respectively. All lenses have the largest aperture of T/2.1, with a genuine optical alternative …

If you’re willing to become professional videographer, Atomos has introduced a new 4K video recorders named Ninja Assassin with lightweight, compact size, yet incredibly strong with 4K video recording capabilities. This is essentially a less-expensive and compact version of Atmos Ninja, but still able to record footage with color accuracy of 4:2:2 and 10 bit color resolution. The Atomos Ninja …

To demand of professional cinematography, Rokinon has launched a brand new three cine prime lenses named Rokinon XEEN 24mm T/1.5, 50mm T/1.5 and 85mm T/1.5. All three lenses are compatible with Canon EF, Nikon F, Sony E, PL, and Micro four thirds Mounts.This will be the flagship lens from Rokinon in the cinema lens segment with low-prices and focal lengths …

The Chinese Manufacturer called Venus Lens has introduced the world’s widest Macro lens for full frame cameras, Laowa 15mm f/4 Wide-Angled 1:1 Macro Lens. The Venus Optics Laowa 15mm F/4 Lens is designed for full frame sensor cameras with the closest focusing distance of 12 cm. Also functions as a macro lens, this Venus Macro Lens also equipped with the shift …