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Yesterday UMi phones announced a new smartphone after their successful launch of UMi Plus, the UMi Diamond Phone. There has been some curiosity popping out about why this name was chosen, so the company decided to clear the doubts using some quotes as references. Here we have first UMi Diamond Video Teaser from the Umi Mobile Phone company. 
“When you are facing difficulties, remember that diamonds are made under pressure.” Peter Marshall
This is the quote which inspired us the most: A Diamond is meticulously crafted by nature using pressure and becomes the hardest known natural material after this process, able to deal with every other natural element without receiving damage.
This quote is a motivational one, meaning we show our best when we give 100% in difficult situations, So we made sure UMi Diamond’s Display would be able to face hits and bumps in the best possible way, giving its 100% to stay intact when most of the other glasses would give up and break, with the goal of making it ”the Diamond among Umi Smartphones’ display screens”, able to resist to 1.2-1.5 meter drops 80% of the times, thanks to the patented Dual-glass T2x-1 technology. Check out the UMi Diamond Video below:
“Diamonds have an image of purity and light.” Peter Singer
The Display of the UMi Diamond reproduces the images in a crisp and natural way, the image is pure as it should be, for a natural viewing experience of every content displayed. Forget over saturated panels or washed out one, colors are reproduced how they should be!
“True friends are like diamonds – bright, beautiful, valuable, and always in style.” Nicole Richie
That’s it, when we designed Diamond, we wanted to use an up-to-date design, so you would be proud to use it and show it to your friends! Colors used are shiny and vivid and it’s really valuable because it gives high performances and resistance, even if the Umi Cell Phones price is very convenient! 
So, now we have a clearer picture about why the Umi Phone Company called their new product Diamond: the hardness of the glass, the stylish design, the clear display, the high value for the price all make it a nice little gem!
