The retail price and release date for the 2022 Bravia XR Sony Z9K 8K TV for North America have been revealed. Sony X95K, X90K, and A95K are already available for purchase. The Sony premium home Bravia TV devices are powered by the XR cognitive processor and are compatible with Google Assistant and Apple AirPlay 2.

Sony Z9K price and availability

Sony has revealed pricing and availability for its 2022 Bravia XR series of TVs in North America. The high-end is the Sony Bravia XR MASTER Series Z9K 8K Mini LED TVs price starts from $6998 for the Sony 75 inch model. The new Sony 8K TV is available to pre-order through Amazon.com, Bhphotovideo.com, and Amazon.co.uk online sellers.

Sony Z9K features

These devices are powered by the XR Cognitive Processor and can scale media up to near 8K. The XR Backlight Master Drive algorithm improves image contrast and brightness. It packs thousands of Mini LEDs which are controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness.

Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support and also support for the BRAVIA CORE app. There is also support for Dolby Vision, IMAX Enhanced5, and Netflix Adaptive Calibrated Mode.

For gamers, the Sony Z9K Bravia TV comes with the lowest input lag of 8.5ms and BRAVIA XR exclusive features for the PlayStation 5. True immersive audio with four sound positioning frame tweeters in addition to front-firing TV speakers and dual subwoofers, plus support for Dolby Atmos.

Enjoy blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology. Your content is upscaled to near-4K resolution with XR 4K Upscaling. The TV has a multi-position stand offering three variations – a low-profile immersive setting, and a narrow furniture setting, raised to accommodate a soundbar.

With the included BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust pictures and sound according to your room environment. It comes with a redesigned premium, compact backlit remote with a metallic finish and finder function to easily find if misplaced.