Asus ROG Matrix Platinum GeForce RTX 4090 hits the market at $3,199

At the close of May, Asus revealed its high-end ROG Matrix Platinum GeForce RTX 4090, a graphics card wielding a whopping 450W TDP, sporting a price tag of $3,199, twice the cost of the base model.

Even though the Nvidia GeForce RTX 4090 was introduced more than a year ago with an initial price of $1,599, procuring it from Amazon for less than $2,000 is quite a challenge. However, the landscape is markedly different in China, where the GeForce RTX 4090 faces import restrictions, resulting in prices hovering around $2,600 for standard models.

Launched on May 30, the ROG Matrix GeForce RTX 4090 stands out with its liquid metal thermal compound, a customized 360mm radiator featuring three ROG MF-12S ARGB fans, and an installation made hassle-free with magnetic connectors. The card also boasts a Dual BIOS switch offering silent and performance presets, along with an aluminum chamber shielding the PBC, pump, and main cooling plate, enabling it to achieve the highest boost clock among all available RTX 4090 cards.

The custom full-coverage cold plate on the ROG Matrix RTX 4090, however, eliminates the need for an auxiliary fan, as it makes contact with all of the heat-producing components on the PCB, allowing the radiator to cool the entire card on its own. A customized and more powerful pump feeds the radiator with more coolant than any of our previous designs, keeping the ROG Matrix GeForce RTX 4090 running at peak efficiency at all times.

Asus ROG Matrix Platinum GeForce RTX 4090 price and availability

Fortunately for US customers, the liquid-cooled MSI GeForce RTX 4090 SUPRIM Liquid is up for grabs at $2,199.99 on Amazon. Meanwhile, the top-tier Asus ROG Matrix Platinum GeForce RTX 4090 is listed at $3,199.99 on Amazon.com and Newegg.com (out of stock at the time of writing).

ASRock recently entered the fray with its Intel Arc A770 Phantom Gaming GPU. Unlike Nvidia and AMD models topping out at 8 GB graphics memory for around $300, ASRock boldly offers 16 GB of GDDR6 on a 256-bit interface at $329.99, ensuring ample memory for peak performance without breaking the bank.