Sirui introduces two new additions to its Jupiter series, unveiling full-frame macro cine lenses: the Sirui Jupiter 75mm T2.8 and the Sirui Jupiter 100mm T2.8. These macro cinema lenses pack impressive macro capabilities, with the former offering a 1:1 magnification ratio and the latter boasting a 1.5:1 magnification ratio. Crafted for full-frame cameras, these full-frame macro cine lenses are compatible …

Atlas Lens has commenced pre-orders for three cine lenses within their innovative Mercury 1.5x anamorphic line. Among these offerings are the Atlas Mercury 54mm T2.2, 95mm T2.2, and 138mm T2.2 1.5x lenses. Positioned as high-end, these premium lenses are tailored to synchronize seamlessly with top-tier cinema cameras. The inception of the new Mercury series of film optics dates back to …

NiSi has made a bold move by introducing the NiSi Athena Prime series of cinema lenses at NAB 2023. The set includes five lenses, ranging from 14mm ultra-wide to 85mm, featuring a fast T1.9 aperture (excluding the 14mm lens) that supports Canon RF, PL, and Sony E mounts. One of the most noteworthy features of these lenses is their minimal …