Sony A7S III will be announced on July 28, 2020: Confirmed

Sony has finally decided to officially announce the release date of the new Alpha series camera – the Sony A7S III. This camera is a rather anticipated device on the market since the previous model – Sony A7SII was introduced back in 2015.

sony A7S III

Since then, the company has managed to significantly expand its camera range specializing in sequential shooting (Sony A9 II), studio shooting (Sony A7RIV), the basic line of cameras (Sony A7III), as well as cine cameras (Sony FX9).

However, the company did not present a full-frame camera with advanced video capabilities. The Sony A7SIII camera is designed to close this gap.

The announcement will take place on Tuesday, July 28, 2020, and the pre-orders will begin at the 10 am ET on the Bhphptovideo.com online store.

At the moment, there are no confirmed technical specifications of this camera, but there is information that was reported by several independent sources at once.

  • New 12MP sensor
  • Video: FHD 240fps, 4k 120fps 10bit 4: 2: 2 and RAW 4K 120fps over HDMI
  • Design inspired by Sony A7R IV
  • Viewfinder resolution 9.44 million dots
  • A new type of passive (silent) cooling system
  • UHS-II memory card slot

One of the unusual points that the source clarifies about this camera is the ability to video output with a depth of 16-bit RAW through the HDMI port. This is a highly unusual feature for a camera and is currently available exclusively in premium movie cameras. For example, Sony FX9. At the same time, to display this video, you need to purchase an additional recorder, as well as a special accessory – Sony XDCA-FX9 ($2498). At the same time, the cost of the Sony FX9 itself is $10,998.

Currently, all cameras from Sony can record an 8-bit video with a 4: 2: 0. When an external recorder is connected, the quality increases to 8-bit 4: 2: 2. In addition, a number of independent sources claim that the Sony A7S3 will have the highest viewfinder resolution in the world – 9.44 million EVF points (QXGA resolution). The purpose of this decision is not entirely clear, but there is a high probability that this information is reliable.

The camera will have support for two UHS-II memory cards, and the body design will be similar to the Sony A7RIV. Other important features of this camera are a swivel display (similar to the technology used in the compact Sony ZV-1 camera).

The main competitor of the new camera from Sony will be the recently announced Canon EOS R5 camera, which has the ability to record video in RAW and 8K resolution to a memory card. It is already up for pre-order via the BHphoto store for $3,899.

About Ankeet Solanki

He started this blog as a hobby to show his affection for gadgets, but over the time this hobby became professional. And now he is working as a full-time blogger, but in free time he loves watching movies and games. PayPal donation for TechToyReviews will be appreciated.

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