Sharp Electronics has announced the release of new CQ1 series Aquos TV, a very first OLED TVs made by the Japanese brand. The rumors reported by Nikkei at the beginning of the year were thus confirmed. The new Sharp Aquos TV series will arrive for now in Japan where it will be available from May 23 with prices starting from 280,000 YEN – approximately $2616. New Sharp Smart TV series will be available in two: 55″ and 65″, both equipped with Ultra HD resolution panels produced by LG Display.
The processing of all signals is entrusted to the Medalist SQ1 processor, a new electronics that provides various functions. We start from the upscaling with 4K Master Up-Convert Pro, a solution derived from what Sharp makes available on 8K TVs, here is adapted for Ultra HD resolution sources. Color optimization is instead managed through Rich Color Technology Pro.
The Sparkling Drive technology, exclusive to CQ1 OLED TVs, allows you to take full advantage of the wide dynamic range made available with this type of panel. The brightness is controlled on each pixel taking into account the characteristics of the OLEDs. The ultimate goal is to be able represent best both the high and low lights, avoiding to “burn” the former (the luminous details become too light and everything is lost in an indistinct white) and to darken the latter too much (the details “drown” in black).
HDR support includes HDR10, HLG and Dolby Vision formats. The audio section has been carefully edited. Two tweeters, four midrange and a subwoofer have been placed inside the Sharp Aquos TV which create a 2.1-channel configuration. The power supplied is equal to 65 W in total. The Smart TV platform is based on Android TV with all the functions that we find in other products marketed by other brands.
At the moment there is no news on the possible arrival of Sharp OLED TV also in the North American markets. More details on future strategies will certainly arrive in the coming months – at the latest in conjunction with the IFA 2020 edition.