Samsung’s brightest OLED smart TV of 2025 is making headlines—not just for its stunning visuals, but also for its powerful hardware and refined user experience. The new Samsung S95F delivers 47 percent more brightness across the screen and experts expect it to exceed 4,000 nits of peak brightness when displaying HDR content. As a Smart TV with Alexa built in, it offers seamless voice control right out of the box, making it a top choice for anyone seeking a high-performance OLED TV for a bright room.
The improved anti-reflective coating plays a significant role. It significantly reduces screen glare, helping the S95F maintain deep blacks and vivid contrast, even in challenging lighting. This makes it one of the best options if you’re looking for an OLED in a bright room, where typical panels struggle with reflections and washed-out blacks.
AI took center stage when Samsung announced its 2025 smart TV lineup at CES. Alongside unique designs like The Frame Pro and the first RGB microLED TV, the S95F showed how high-end OLED and artificial intelligence can work together.
The S95F’s NQ4 AI Gen 3 SoC drives real-time picture and audio optimizations. The processor also helps with banding reduction and enhances shadow detail in HDR scenes. Voice control is built-in with support for both Alexa and Bixby, positioning the S95F as a fully integrated smart TV with Alexa built-in—great for hands-free control, smart home integration, and voice search.
Peak Brightness and Performance
Like the LG OLED G5, Samsung claims the S95F reaches over 4,000 nits of peak HDR brightness—though only under specific conditions (3% APL). This is a 33 percent jump compared to last year’s model. Even with a full white screen (100% APL), the new S95F maintains a brightness of 440 nits, up from 300 nits—a clear 47 percent improvement that redefines expectations for OLED TV bright room performance.
The S95F also boasts a 3840 x 2160 resolution (4K), a 165 Hz refresh rate, and support for HDR10+ Adaptive and HDR10+ Gaming. Gamers will benefit from FreeSync Premium Pro, ALLM, and a dynamic black stabilizer to keep visuals sharp and responsive.
All models (except the 83-inch variant, which uses WOLED) feature QD-OLED tech and are backed by a 70-watt 4.2.2 channel audio system with Dolby Atmos. The One Connect Box handles connectivity, offering HDMI 2.1 with eARC, Wi-Fi 5, Bluetooth 5.3, USB-A, USB-C, RJ-45, S/PDIF, AirPlay, and dual tuners for DVB-C/-S2/-T2.
The Tizen OS with IoT Hub enables everything from smart device control to content discovery, and far-field voice recognition means you can operate the TV from across the room using your voice.
Samsung S95F Price and Availability
The Samsung S95F is available in 55-inch, 65-inch, 77-inch, and 83-inch sizes via Amazon and B&H Photo, starting at $2,197.99. All models, except the 83-inch version, utilize the latest QD-OLED panels for improved color, contrast, and brightness.
Looking for real-world impressions? Early Samsung S95F reviews are already up at HDTVTest and The Display Guy—check the embedded videos below for expert takes.
