The LG UA77 isn’t just another 4K TV—it’s built for people who want sharp visuals, responsive performance, and smart streaming without compromise. This LED TV is available for pre-order now and brings LG’s 4K Ultra HD display tech, HDR10, and UHD dimming to screen sizes from 43″ to 86″, starting at $276.99. Orders are open through Amazon and B&H Photo, with shipments beginning May 26, 2025.
The UA77 delivers 4K UHD HDR visuals with clarity and color that hold up across streaming, gaming, and live TV. Backed by LG’s Alpha 7 AI Processor Gen8, you get 4K Super Upscaling, tone mapping, and clean motion at 60 Hz. Older content gets boosted to near-4K quality without looking artificial. Filmmaker Mode keeps movies accurate. UHD dimming adjusts contrast by zone for more detail in shadows and highlights.
No add-ons needed. The webOS 25 platform brings together over 300 free LG Channels, plus fast access to Netflix, Disney+, YouTube, Apple TV, Prime Video, and others. Voice control is ready to go—Alexa is built in, and Google Assistant, Apple Home, AirPlay 2, and Google Cast are supported.
The UA77 integrates cleanly into your home setup, supporting Matter, Home Hub, and direct control through the LG ThinQ app.
Sound doesn’t fall behind the picture; in fact, it keeps up seamlessly. Moreover, AI Sound Pro with virtual 9.1.2 up-mixing, Clear Voice Pro, and WOW Orchestra enhance everything from dialogue clarity to music depth. Additionally, Bluetooth audio is two-way, which means you can easily use your phone as a source or, alternatively, connect wireless surround speakers.
Key Features:
- 4K UHD HDR Display (60 Hz) with HDR10 TV support
- UHD Dimming and Dynamic Ton Mapping for deeper contrast
- LG 4K Ultra HD TV powered by Alpha 7 AI Processor Gen8
- LG UHD AI ThinQ 4K platform for smart and voice control
- Built-in webOS 25 with 300+ free channels and an app store
- Bluetooth, Wi-Fi 5, and Ethernet connectivity
- VRR, ALLM, HGIG, and Game Dashboard
- AI Sound Pro, Clear Voice Pro, WOW Orchestra
- Voice control via Alexa, Google Assistant, and Apple Home
- 5 years of Re:New platform updates
The Game Dashboard simplifies your setup. Moreover, VRR, ALLM, and HGIG support make gameplay smoother, clearer, and more responsive. In addition, you can plug in consoles or PCs via three HDMI ports. As a result, you’ll experience fast input and low latency without needing anything extra.
LG UA77 Price and Release Date
- LG 4K TV 43-inch: $276.99 on Amazon or B&H Photo
- LG 4K TV 50-inch: $346.99 on Amazon or B&H Photo
- LG 4K TV 55-inch: $396.99 on Amazon or B&H Photo
- LG 4K TV 65-inch: $496.99 on Amazon or B&H Photo
- LG 4K TV 75-inch: $696.99 on Amazon or B&H Photo
- LG 4K TV 86-inch: $1,096.99 on Amazon or B&H Photo
If you’re comparing options, the LG TV 43-inch price 4K delivers serious value—and the larger sizes only scale that up. The LG UHD AI ThinQ 4K system ties it together with a clean, fast interface that doesn’t get in your way.
In addition to the UA77 4K UHD HDR series, LG also introduced the new QNED AI series featuring the “Alpha AI NPU,” an additional AI feature that optimizes the TV experience. LG also focuses on partnerships with cloud gaming providers, which should benefit gamers.
