In the continuous evolution of digital photography, Fujifilm has once again raised the bar with the introduction of its latest gear in both the medium-format GFX line and the APS-C-format X System. The GFX 100S II, the X-T50 cameras, along with two mesmerizing lenses – the GF 500mm f/5.6 R LM OIS WR and the XF 16-50mm f/2.8-4.8 R LM WR, mark the latest additions to Fujifilm’s illustrious lineup. Here’s an insight into what these innovative products bring to the table for photography enthusiasts and professionals alike.
GFX 100S II: A Medium Format Mastery
The GFX 100S II stands testament to Fujifilm’s commitment to pushing the boundaries of medium-format photography. Initially, armed with an updated 102MP CMOS II sensor and the cutting-edge X-Processor 5, the GFX 100S II promises unmatched speed, performance, and image quality. Furthermore, it is designed for users who demand sharpness and detail. Additionally, the camera offers 7 fps continuous shooting, 4K video recording, and enhanced AF performance, thanks to the aid of AI and machine learning. Moreover, this is achieved through a compact, lightweight design that rivals the portability of many full-frame mirrorless cameras. Ultimately, it emphasizes Fujifilm’s quest to blend high-quality imaging with practical usability.
Fujifilm GFX 100S II is available for pre-order on Bhphotovideo and Adorama for $4,999.95.
GF 500mm f/5.6: A Super-Telephoto Marvel
For enthusiasts of sports, wildlife, or distant scenarios, the GF 500mm f/5.6 R LM OIS WR lens proves to be an exceptional ally. It emerges as a remarkable companion to the GFX 100S II. This lens magnifies the medium format system’s unique qualities with grace, offering powerful reach and stabilization. It is impressively portable and durable. When paired with the GF 1.4X TC WR teleconverter, it extends its prowess further by offering a 700mm focal length, dramatically expanding creative possibilities.
Fujifilm Fujinon GF 500mm f5.6 R LM OIS WR lens is available for pre-order on Bhphotovideo and Adorama for $3,499.95.
X-T50: Compact yet Powerful
With the X-T50, Fujifilm showcases its prowess in creating a camera that combines versatility, high performance, and a user-friendly design. It boasts a high-resolution 40MP sensor and the X-Processor 5, the same as those in professional models. This offers exceptional image quality, low light capability, and impressive video specifications, including up to 6.2K at 30p. The camera’s standout feature is a dedicated dial for Film Simulation modes. This highlights Fujifilm’s commitment to color science and expands the creative boundaries for photographers.
The Fujifilm X-T50 mirrorless camera is available for pre-order on Bhphotovideo and Adorama for $1,799.95.
XF 16-50mm f/2.8-4.8: A Versatile Performer
Rounding out the announcements is the XF 16-50mm f/2.8-4.8 R LM WR lens, which promises to be a versatile ally for X-Series users. The lens covers a highly practical focal range and boasts a reasonably fast aperture. It is designed to suit a wide range of shooting scenarios, including landscapes and portraits. The lens stands out not only for its focal range but also for its advanced technology. It optimizes for the latest high-resolution sensors and features weather-resistant construction, making it perfect for adventurers.
Fujifilm XF 16-50mm f2.8-4.8 R LM WR lens is available for pre-order on Bhphotovideo and Adorama for $699.95.
Earlier this year, Fujifilm unveiled the latest addition to its popular X100 series of compact cameras: the X100 VI. It is the sixth generation of the X100 series and comes with some significant updates that improve on its predecessor. It has a 40.2MP X-Trans CMOS sensor and an X-Processor 5, which enables creating 10-bit 6.2K 30p, 4K 60p, or FHD 240p videos.
