After the launch of the large-format GFX100RF, Fujifilm shifted to something much smaller—but still thoughtfully built. The new X half is a pocketable digital camera that channels the look and feel of classic half-frame film models, blending analog quirks with digital convenience.
Vertical Sensor, 3:4 Frame, Slim Build
The X half uses a vertically oriented 1-inch 18MP sensor that shoots in a 3:4 aspect ratio. This is a nod to the old half-frame format, which doubled the shot count per roll of film. The vertical shape also helps define the camera’s slim, upright body. Manual controls include an aperture ring on the lens, touchscreen settings, and an exposure dial offering ±3 EV.
Fixed Lens, Wide View
The camera has a built-in FUJINON 10.8mm f/2.8 lens, which gives a 32mm equivalent field of view—wide enough for most everyday scenes. It includes a front focus ring, a manual aperture tab, and an auto setting. Thanks to a 4-inch minimum focus distance, you can shoot close, too.
Film Camera Mode
This mode strips photography down to its essentials. Choose one film simulation, lock in a roll length (36, 54, or 72 shots), and shoot blind—no previews, no playback. The rear screen displays only the basics: frame count, focus mode, and optional timestamp. You compose through the optical viewfinder, and you must advance each shot with the physical lever.
Once you finish the roll, you can develop your shots through the app or transfer them to a computer. The camera also generates a digital contact sheet with film-style borders showing all the images from that roll.
2-in-1 Diptych Mode
This mode links two shots together into one side-by-side frame, echoing how half-frame film was often shown. First, after taking one shot, pull the lever to prep the second. Then, the camera merges them into a single file. Additionally, you can customize the layout with different border styles and background colors.
Film Simulations and Effects
Thirteen of Fujifilm’s film simulations are built in—such as Velvia, Classic Chrome, Acros, and others. Additionally, a grain setting lets you add or adjust texture, while 26 extra filters bring in film-inspired effects like halation, light leaks, and double exposures.
A small second screen next to the main display shows which film look is active. You can cycle through simulations with a swipe.
Controls and Interface
Everything about the X half is pared down. For instance, the optical viewfinder sits rangefinder-style in the top corner. Moreover, there’s no traditional menu button—instead, swipe gestures are used: down for Film Camera Mode and Wi-Fi, right for the main menu, and up for quick settings.
The Frame Advance Lever isn’t just for show. In Film Mode, it winds to the next shot. In diptych mode, it activates the second frame. Press it in, briefly showing your last image without entering full playback.
Other details include a built-in flash, cold shoe, single SD slot, threaded shutter button, USB-C port for charging file transfers, or headphone monitoring.
Video in Vertical
Because of its shape, the X half sensor is ideal for social clips. Specifically, it records vertical video at 1080 x 1440 and 24 fps, while also offering up to 200% slow-motion options. Moreover, a stereo mic is built in.
Print and Share
You can wirelessly connect to Fujifilm’s INSTAX printers for quick physical prints or use the X half app to share media. The app also handles digital development for Film Mode shots.
Fujifilm X half Price and Release Date
The Fujifilm X half is now available for pre-order at $849 from B&H Photo, Adorama, and Amazon in the U.S. Meanwhile, it can be purchased for £699 through Amazon UK. Additionally, it ships on June 17, 2025, with your choice of all-black, charcoal silver, or silver finishes.
