Sony

Sirui has unveiled its maiden lenses featuring an automatic focusing system – the Sirui Sniper F/1.2. The marketing campaign commenced on November 20th, aimed at funding the production of three lenses: 23mm, 33mm, and 56mm, sharing consistent optical traits and mechanics, ideal for comprehensive filmmaking. This new line, Sirui Sniper, is tailored for Sony E, Fujifilm X, and Nikon Z …

TTArtisan introduces the compact TTArtisan AF 35mm F1.8, a wide-angle lens tailored for Sony E, Fujifilm X, and Nikon Z mirrorless cameras, boasting autofocus support. This lens is optimized for APS-C sensor cameras, featuring a 9-blade aperture ranging from F/1.8 to F/16. Equipped with a sole control ring for focusing, its optical build comprises 10 elements in 8 groups, achieving …

Sigma has unveiled its latest addition to the telephoto lens lineup for full-frame mirrorless cameras – the Sigma 70-200mm F2.8 DG DN OS Sports. The company highlights the lens’s ability to deliver consistent, sharp imagery across all zoom and focus ranges without altering its size during focal length adjustments. This feat is achieved through an optical design incorporating 20 elements …

Atlas Lens has commenced pre-orders for three cine lenses within their innovative Mercury 1.5x anamorphic line. Among these offerings are the Atlas Mercury 54mm T2.2, 95mm T2.2, and 138mm T2.2 1.5x lenses. Positioned as high-end, these premium lenses are tailored to synchronize seamlessly with top-tier cinema cameras. The inception of the new Mercury series of film optics dates back to …

Brightin Star Optics unveils its latest innovation for full-frame mirrorless cameras – the Brightin Star 9mm F5.6 ultra-wide-angle lens. Distinguished by its remarkable characteristics, including nearly zero distortion, a broad 132-degree viewing angle, and the incorporation of a built-in ND filter, this lens stands out in the market without producing a fish-eye effect. Weighing a mere 400 grams and boasting …

Venus Optics introduces two new additions to its Anamorphic Laowa cine lens lineup in the Nanomorph series. Joining the previously released lenses, the compact optics Laowa Nanomorph 65mm T2.4 and 80mm T2.4 1.5X offer enhanced versatility for cinematographers. The announcement also includes the introduction of a front anamorphic adapter with a 1.33X zoom ratio. The Anamorphic Nanomorph line, initially unveiled …

Sony has leaped forward in the world of photography with its groundbreaking unveiling of the new a9iii mirrorless camera, accompanied by the remarkable FE 300mm f2.8 GM OSS prime lens. This innovative camera marks a significant milestone, boasting a Global shutter and a range of features that redefine the photography experience. Sony a9iii The Sony a9iii, a 24.6-megapixel full-frame camera, …

Viltrox has unveiled its latest offering, the AF 20mm F2.8 FE lens, tailored for Sony E-mount full-frame mirrorless cameras. Sporting an optical structure composed of 10 elements in 8 groups and 7 aperture blades, this lens boasts a minimum focusing distance of 0.19 meters. The front thread is designed to fit a Ø52 mm filter, and the lens features an …

Venus Optics has introduced a unique lens specifically designed for industrial and scientific applications. The Laowa Aurogon FF 10-50x NA0.5 Supermicro APO “microscope” lens is compatible with Canon EF, Canon RF, Nikon F, Nikon Z, and Sony E bayonet mounts, offering magnifications of 10x, 20x, 35x, and 50x. Delivered in a specialized case, the lens includes various attachments to adapt …

Venus Optics has unveiled a groundbreaking ultra-wide-angle zoom lens, the Laowa 8-16mm F3.5-5 Zoom CF, tailored for mirrorless cameras featuring Sony E, Fujifilm X, Nikon Z, Canon RF, and Canon EF-M mounts. Specifically engineered for APS-C format sensors, this lens delivers a vast viewing angle ranging from 82.8 to 120.9 degrees. Venus Optics assures precise control over optical distortion and …